Over the years I have learned that what is important in a dress is the woman who is wearing it.”

Yves Saint-Laurent

Match Made in Heaven!

Family is not always made by blood and that is proven by the strength of the connection that ties Melanie and Joann together.  Though separated by years in age they share a unique approach to how a bridal shop should be operated; with Sincerity.  Both believe that when a customer walks through their door, they are joining their family, whether they purchase a gown or not.  Melanie grew up in Texas, but her family roots are in St. Louis.  Melanie’s mom Nancee was born and raised in St. Louis and her sisters, Kathy and Karen, still reside in High Ridge, MO.  Joann has been best friends with Kathy since they were girls and they even married brothers, to officially garner the title of sisters!  Melanie’s original introduction to the world of weddings was from making wedding cakes.   Melanie, as Joann puts it “brings the youth and vitality” to the store.

 Joann has dedicated more than 37 years of her life helping women find their confidence in exquisite gowns.  Possessing an innate ability to connect with her customers and visualize what dress would look best for their special day, Joann has helped hundreds of ladies find their bridal gowns, bridesmaid dresses, Mother of the Occasion, and flower girl dresses.


Meet the Girls!


Hi I'm Becca! I've lived in Eureka, MO my whole life and still do till this day. I have always liked growing up in a small town; everyone comes together in important times and everyone is always willing to help. I grew up in a hockey family, so naturally, I'm a Blues fan. I always like to tell people about how I lived down the street  from Cam Jansen. I practically lived next to a celebrity! On my days off I spend my time with my crazy pup Charlotte. We like to go to the dog park or a fun hiking trail if the weather is nice.


Hello, my name is Kelly! I have been married for 34 years. We have three children and one grandson. I am a certified Dental Assistant by trade so helping people gain beautiful smiles makes me happy! This is why it brings me such joy to work at Sincerely Yours. Seeing the smiling faces when choosing the perfect dress for your perfect day and seeing the amazing joy and happiness it brings to us all! In my spare time I enjoy camping, fishing, traveling, and spending quality time with my family.