Over the years I have learned that what is important in a dress is the woman who is wearing it.”


Yves Saint-Laurent

Match Made in Heaven!

Family is not always made by blood and that is proven by the strength of the connection that ties Melanie and Joann together.  Though separated by years in age they share a unique approach to how a bridal shop should be operated; with Sincerity.  Both believe that when a customer walks through their door, they are joining their family, whether they purchase a gown or not.  Melanie grew up in Texas, but her family roots are in St. Louis.  Melanie’s mom Nancee was born and raised in St. Louis and her sisters, Kathy and Karen, still reside in High Ridge, MO.  Joann has been best friends with Kathy since they were girls and they even married brothers, to officially garner the title of sisters!

 Joann has dedicated more than 35 years of her life helping women find their confidence in exquisite gowns.  Possessing an innate ability to connect with her customers and visualize what dress would look best for the special day, Joann has helped hundreds of ladies find their bridal gowns, bridesmaid dresses, Mother of the Occasion, and flower girl dresses.

Melanie’s original introduction to the world of weddings was from making wedding cakes.   Melanie, as Joann puts it “brings the youth and vitality” to the store, though she also possesses the willingness to go above and beyond for the betterment of every person who walks through the door.

314-650-6191

14336 Manchester Rd. Manchester, MO 63011

©2017 BY SINCERELY YOURS BRIDAL. PROUDLY CREATED WITH WIX.COM